Introduction to the Scheme
In a State as huge as Uttar Pradesh – with a physical area of 2,40,928 square kilometres and a population of 204.2 million people – there must be enormous variation in all aspects of life. There are varied terrains, crops and foods, weather, and, as a result, diverse communal customs and economic activities. As a result, Uttar Pradesh has a huge and stunning diversity of crafts and businesses, with even tiny towns and districts noted for unusual and unexpected products unique to that region.
The One District-One Product Program of the UP government attempts to promote such local and speciality products and crafts.
There are products unique to Uttar Pradesh, such as the ancient and nutritious ‘Kala namak’ rice, the rare and intriguing wheat-stalk craft, the world-famous chikankari and zari-zardozi work on clothes, and the intricate and stunning horn and bone work that uses the remains of dead animals rather than live ones, a nature-friendly substitute for ivory. Many of these items are GI-tagged, which means they have been confirmed as being unique to that region of Uttar Pradesh. Many of these are also dying community customs that are being resurrected through modernisation and public awareness.
Other district-specific industries are more popular, although their goods remain distinctive to particular areas. Asafoetida, Desi ghee, Fancy glassware, Bedsheets, Jaggery, Leather Goods – these are the districts in UP that specialise in these crafts, and you may already own or use a UP product without realising it. These are also small and medium-sized industries in need of modernisation, machinery, and productivity boosts.
The range of products and crafts in UP is astonishing, just like the diversity of its people, climates, beliefs, and civilizations. Embark on this adventure of discovery and visit 75 districts to see the one thing they are known for – some will already be in your home, and the others, we are confident, will be soon.
The following are the primary goals of Uttar Pradesh’s One District One Product Program:
- Preservation and development of local crafts and talents, as well as art promotion
- Income growth and local job creation (resulting in a decline in migration for employment).
- Product quality improvement and skill development
- artistically transforming the products (through packaging, branding).
- To link production with tourism (live demo and sales outlet – gifts and souvenirs).
- To address the challenges of economic disparity and geographical imbalance.
- After successful implementation at the state level, the concept of ODOP will be taken to the national and international levels.
Mission and Vision
The One District One Product Program aims to establish product-specific traditional industrial centres in 75 districts of Uttar Pradesh, promoting traditional industries associated with the individual districts.
What are the ODOP Schemes?
- Scheme for Common Facility Centers
- Scheme for Marketing Development Assistance
- Scheme for Financial Assistance (Margin Money Scheme)
- Scheme for Skill Development
In order to carry out the strategy, the following activities must be completed for products from each district:
- To develop a database on circulation, stakeholders, total output, export, raw material availability, and to offer training.
- Investigate production, development, and marketing options for the product.
- To create a microplan for product development and marketing promotion, as well as to provide new employment chances and compensation increases to the concerned artisans and employees.
- To create chances for promotion, publicity, and marketing at the district, state, national, and international levels.
- Coordination with the Government of India’s MUDRA, PMEGP, and Stand Up Schemes, as well as the Government of Uttar Pradesh’s Mukhya Mantri Yuva Swarojgar Yojna and Vishwakarma Shram Samman Yojna, is essential to provide required financing to new and existing units. As needed, initiate additional schemes for the purpose.
- To establish cooperatives and self-help groups.
- General and technical skill instruction, as well as technology development